Demystifying AI One Scroll at a Time
THE CHALLENGE
In late 2023 and early 2024, AI adoption was accelerating rapidly, yet many businesses struggled to understand how AI could be applied in a practical, meaningful way. While AI consulting services were emerging, most lacked a clear and approachable digital presence.
AI often felt overwhelming, abstract, or overly technical. Creating uncertainty rather than confidence for potential clients exploring its value.
The challenge was to design a one-page website that makes AI feel cutting-edge yet human, helping businesses move from curiosity to clarity, and ultimately toward action.
THE SOLUTION
The solution was a clean, human-centered one-page website designed to educate, reassure, and guide potential clients toward action.
To reduce uncertainty around AI and build trust, the design focused on simplifying complex concepts through clear structure, approachable visuals, and a smooth, intentional scroll experience.
This approach helped position AI not as an abstract or intimidating technology, but as a practical business tool that feels accessible and relevant.
PROCESS HIGHLIGHTS
DESIGN CHOICES
Brand Identity: Tech-forward, modern, clean and trustworthy
Key design decisions are highlighted below to demonstrate how visual choices were used to build clarity, trust, and approachability.
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LOGO
Recreated and vectorised the logo for crisp resolution, scalability, and flexible colour customisation
LOGO IN ACTION
Allowing it to be seamlessly used as a subtle watermark, enhancing brand presence.
TYPOGRAPHY
To enhance readability and brand trust, I chose Lora for headers (sophisticated, editorial feel) and Raleway for body text (modern, highly readable). These choices balanced AI’s technical nature with a human-centered approach
IMAGERY
Focused on Human-AI interaction, using visuals that framed AI as a collaborative tool such as human-robot interactions (e.g., hands touching, AI holograms) alongside corporate imagery of professionals workig with AI.
Redesigned our services
After client and agency feedback, consolidating content into a single structured layout for improved readability.
Subtle circuit board motif adds depth, reinforcing the tech-forward identity while maintaining clarity and readability.
DRIVING ENGAGEMENT & ACTION
Positioned a ‘Talk with Us’ CTA between the service overview and key visuals to convert interest into action at the peak trust moment.
DRIVING ENGAGEMENT & ACTION
Structured the post-CTA section to maintain engagement, using curiosity-driven questions and visuals before introducing the contact prompt. This creates a natural progression, keeping users interested before guiding them toward action
CONTACT FORM
Designed to feel approachable, with clear layout and minimal input fields to encourage conversions.
COLOUR
A cool, neutral color palette to convey trust and professionalism.
OUTCOMES & IMPACT
Final outcome & Impact
The final website successfully addressed the initial challenge of clarity and trust, providing Blipz AI with a clear and credible digital presence.
Structured feedback loops with the client and agency helped refine usability and messaging, resulting in an intuitive experience that stood out from text-heavy AI consulting websites.
The website continues to support client inquiries and engagement and has since been expanded with additional content such as a blog and news section, reinforcing its long-term value as the foundation of Blipz AI’s online presence.
