IMPACTFUL
VERSATILE
CREATIVE
Ivan Blanco -
UI/UX Designer
About MeConnectMy Work
My WorkAbout MeConnect

Demystifying AI One Scroll at a Time

THE CHALLENGE
THE CHALLENGE

In late 2023 to early 2024, AI was booming, but most businesses still struggled to understand how to use it.  AI consulting services were emerging, but many lacked a clear digital presence.

A human-centered one-page website that makes AI feel less like science fiction and more like a smart business solution. Designed to simplify complexity, build trust, and guide curious clients toward action through thoughtful flow, clean visuals, and clear messaging.

“So how do you make AI feel cutting-edge but still human and approachable?”

THE SOLUTION
THE SOLUTION

A clean, engaging website designed to educate, inspire, and drive client inquiries. Making AI feel practical, accessible, and human-centered for businesses exploring its potential.Achieved through a structured layout, engaging visuals, and human-centered imagery that simplified complex AI concepts.

PROCESS HIGHLIGHTS
PROCESS HIGHLIGHTS

To make AI feel accessible, I first conducted a competitive audit of existing AI consulting websites. Most were text-heavy and lacked structure, which helped define my design direction: clean layout, simplified messaging, and engaging visuals.

Early wireframes revealed flow issues—transitions between sections felt jarring and repetitive. Through multiple iterations with the agency, I refined the layout to create a smoother scroll experience and cohesive visual rhythm.

Usability feedback led to restructuring the Services section. Originally split across multiple areas, it was consolidated into a single, scannable module. This reduced cognitive load and improved navigation, especially for first-time visitors unfamiliar with AI.

To make AI feel accessible, I first conducted a competitive audit of existing AI consulting websites. Most were text-heavy and lacked structure, which helped define my design direction: clean layout, simplified messaging, and engaging visuals.

Early wireframes revealed flow issues—transitions between sections felt jarring and repetitive. Through multiple iterations with the agency, I refined the layout to create a smoother scroll experience and cohesive visual rhythm.

Usability feedback led to restructuring the Services section. Originally split across multiple areas, it was consolidated into a single, scannable module. This reduced cognitive load and improved navigation, especially for first-time visitors unfamiliar with AI.

DESIGN CHOICES
DESIGN CHOICES

Brand Identity: Tech-forward,  modern, clean and  trustworthy

TAP OR HOVER OFF TO REMOVE!

Hint! Hover or tap the glowing dots to explore!
LOGO

Recreated and vectorised the logo for crisp resolution, scalability, and flexible colour customisation

LOGO IN ACTION

Allowing it to be seamlessly used as a subtle watermark, enhancing brand presence.

TYPOGRAPHY

To enhance readability and brand trust, I chose Lora for headers (sophisticated, editorial feel) and Raleway for body text (modern, highly readable). These choices balanced AI’s technical nature with a human-centered approach

IMAGERY

Focused on Human-AI interaction, using visuals that framed AI as a collaborative tool such as human-robot interactions (e.g., hands touching, AI holograms) alongside corporate imagery of professionals workig with AI.

Redesigned our services

After client and agency feedback, consolidating content into a single structured layout for improved readability.

Subtle circuit board motif adds depth, reinforcing the tech-forward identity while maintaining clarity and readability.

DRIVING ENGAGEMENT & ACTION

Positioned a ‘Talk with Us’ CTA between the service overview and key visuals to convert interest into action at the peak trust moment.

DRIVING ENGAGEMENT & ACTION

Structured the post-CTA section to maintain engagement, using curiosity-driven questions and visuals before introducing the contact prompt. This creates a natural progression, keeping users interested before guiding them toward action

CONTACT FORM

Designed to feel approachable, with clear layout and minimal input fields to encourage conversions.

COLOUR

A cool, neutral color palette to convey trust and professionalism.

OUTCOME & IMPACT
OUTCOME & IMPACT

Final outcome & Impact

The client and agency were happy with the result and continue to use the website as its foundation.

Structured feedback loops helped refine clarity and usability, ensuring an intuitive experience that stood out from text-heavy AI websites.

The website continues to support client inquiries and engagement, strengthening Blipz AI’s online presence.

They have since expanded it with new sections, such as a blog and news, reinforcing its long-term value.

“This project reinforced the importance of balancing curiosity-driven design with usability. AI is a powerful tool, but without clear communication, businesses struggle to adopt it.”

Next Case Study
Built for Green Goals and Growing Families.
A UX-first camping store concept shaped by real user behaviors, sustainable values, and the gear-buying experience. From eco-conscious adventurers to multitasking family campers, this prototype focuses on clarity, accessibility, and helping every user find what fits.
Project:
Student Project
Role:
UX Designer
See case study
See case study
IMPACTFUL
CONNECT
A good product is easy to use and easy on the eyes.

“Let’s make beautiful things that work beautifully.”!

I love working with teams and projects that value collaboration and meaningful solutions.

Let's talk