COMPETITIVE RESEARCH
In addition to the provided materials, I conducted my own competitive research, analyzing both direct and indirect competitors.
This research revealed several key insights:
Insight: The majority of sites audited lacked visual appeal, with poor use of colors and imagery, resulting in an un-engaging user experience.
Insight: Some sites featured search filters that were overcrowded and poorly designed, leading to confusion and an unattractive interface.
Insight: Many sites had a cluttered structure, making it difficult for users to scan and navigate efficiently.



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